Thesis Proposal Social Media Marketing Plan for Loop

Social Media Marketing Plan for Loop - Thesis Proposal Example thesis proposal for e-marketing plan about Loop, World’s first mobile wallet that links cards, and provides competitive analysis and feasibility study about its e-marketing targets. Situation analysis is one of the most essential components of en e-marketing plan. It provides a comprehensive overview of a company’s current situation related to marketing activities and it can help the firm identify and focus on the key variables in terms of revenues, profitability, competition and performance (Smith and Taylor, 2004). Internal and external environmental analysis with help of tools such as SWOT will be used for conducting environmental scanning of Loop’s e-marketing activities. Loop, a recent project developed by Will Graylin and George Wallner, will be an amazing experience for all customers worldwide as they can store and organize all their cards on their Smartphone to be used in retail and other major outlets. Loop is going to pioneer linking of cards to Smartphone for customers’ shopping purposes. Using e-marketing strategies for promoting it worldwide will certainly open greater opportunities of wider marketing. The SWOT and environmental analysis of Loop will focus strengths and opportunities including focus on value creation, customer relationship, wider opportunity of global market, innovation and R&D advantages, growing trends of using cards in stores and people’s perception about safety and security of cards etc. The analysis will also focus on weaknesses and threats such as shopper’s acceptance of linking with Loop, storage and transmission capacities in Smartphone, alliance with mobile Smartphone companies, hacking and spy-ware etc. The main reason why e-marketing continues to create newer opportunities for marketing success is because it transforms marketing strategies to create more customer value through effective segmentation, targeting and positioning and creates exchanges that satisfy consumers’ requirements (Gay, Charlesworth and

Boys Town Essay Example | Topics and Well Written Essays - 250 words

Boys Town - Essay Example Boys Town is doing great job by providing â€Å"home services† to families as part of the family care plan. Boys Town offers colourful nights and amazing atmosphere to troubled children. It offers fashion outlets, wine shops and quality restaurants at very moderate rates. Boys Town is accessible through number of road and rail networks. Belmont and Addison stations provide transport services on two different routes. Buses and taxicabs are available at discount rates for Boys Town. Progressive treatment is provided to children with emotional problems. Boys Town always tries to return the children after the treatment to parents in good mental and physical health. Boys Town gathers donations from the entire US. This helps in making the living and feeding arrangements more easy and at the same time affected family is not made liable to share major expenses. Anthropologist organizations are encouraged to provide meal, bedding and cloths to poor children. Boys Town is open for people of all the classes and religion. Admissions are available through a very simple procedure. Boys Town press and electronic media are very functional to highlight the importance of boys Town to needy

Accounting Controversies Essay Example | Topics and Well Written Essays - 1250 words

Accounting Controversies - Essay Example Deception was the name of the game for Enron. They concealed their controversial and suspicious dealings and transaction with their growing debt so that they appear debt-free and admirable to stockholders and the public. At last, every lie and cover up was made known to many when the company suddenly and unexpectedly filed for Chapter 11 Bankruptcy. That was their last resort. Not even company partnerships and affiliations could save the money and the glory of Enron. When the news of bankruptcy of Enron was revealed, the reasons behind Enron’s downfall remained unclear and uncertain. There were mixed reactions among businessmen, politicians, stockholders and others. Most of them were enraged while some felt concerned. There were those who were not surprise that the discrepancies with the financial statements could actually happen. It was as if it was the common habit among those who wish to decrease their debt. Questions such as the reason behind the downfall as well as the possible ways and means for preventing bankruptcy rose among the interested public. What hindered the company or the government from foreseeing the end of Enron? Was there money laundering or fraud behind the scandal? If there was, has the laws implemented by the government sufficient to verify the financial records of Enron? To shed light on the Enron controversy, a whistleblower, Sherron Watkins, decided to confess all the financial secrets of the company. The government took its role by initiating an investigation powered up by some of the congressional committees. Aside from Watkins, other key players admitted their involvement and decided to testify while some still pleads not guilty. The involvement of an accounting firm as reputable as Arthur Andersen with the controversy, heightened the interest of the public as well as legislators, economists and politicians. The firm also experienced a great loss even though the verdict has not yet been announced. Their clients retracted their loyalty and shifted to other competitive firms. Some employees resigned and sought other jobs from other companies. The accounting firm did a great job on the falsification and manipulation of Enron's financial statements that the discrepancies remained unnoticed to the public and to the government. The implications of the scandal in the political arena was expected since it had close ties with the White House due to the fact that the once prestigious company spent millions of dollars to support Bush's presidential campaign last 2002 elections. Aside from that, Enron's chief executive had personal and friendly relationships with Bush. The latter distanced from Kenneth Lay to prevent any public misconceptions. The investigations of the scandal also revealed that the company requested the presence of two US cabinet members preceding their file for bankruptcy. Even the current vice-president Dick Cheney did not escape the political associations between the government and Enron. The vice resident had several meetings with the executives of the company in lieu of their energy administration plans. The economic implications of the Enron case included the accounting industry's review of their financial policies with the fear of having the same fate as Enron. Other companies who also used the same aggressive accounting methods as Enron have been affected. They steered away from the limelight and have seemed to have lay-low for the meantime while the issues are still steaming. Enron was not the only one negatively affected by the scandal for the same fate went to Arthur Andersen. He was found guilty of destruction of financial records which

How the Declaration of Independence was accepted in America and Europe Essay

How the Declaration of Independence was accepted in America and Europe - Essay Example American Revolutionary War was the last part of the political American Revolution, so it was expected that the Great Britain would offer its colonies their rights; unfortunately, the colonists had refuted the civil liberties of the Parliament of Great Britain in ruling them with no representation. In the mid 1770s, revolutionaries were in charge of all of the thirteen colonial governments. They established the Second Continental Congress, while at the same time forming a Continental Army. Formal requests to the King to intervene on behalf of the colonial governments were ignored; rather, the outcome was the Congress declaring the colonial governments as traitors, which led to rebellion by the state in the following year. This led to Americans taking action and proclaiming themselves a new independent nation. They asserted jurisdiction and declined any obligation with the British rule. Later on in 1770, the Continentals incarcerated a British army, which resulted in France joining the war and supporting the Americans. Early the following year, the military had empowered with Britain, which resulted in Spain and Dutch Republic joining forces with Britain as French allies. During the course of the war, the British had utilized their naval power in taking over, as well as inhabiting the coastal cities. They had also gained control over the countryside where most of the occupants were avoiding them due to their comparatively small land army. The involvement of France was significant, since in early 1980s, there was a victory in Chesapeake which led to the surrendering of the second British army in Yorktown. Later on there was the signing of the Treaty of Paris that acknowledged the supremacy of the United States over a number of territories (Vigil 23). Effects of the Declaration of Independence on Revolutionary War Declaration of Independence had a number of effects on the Revolutionary War, some of which were negative, as well as positive. All the stakeholders invo lved in both the signing of this treaty and the revolutionary war either suffered or gained as a result. These impacts were tremendous, since the expectations of the Great Britain were completely diminished, while at the same time their colonies gained independence. By giving out the Declaration of Independence, which was accepted by the Continental Congress, the thirteen American colonies totally damaged their political connections with the Great Britain, since the Declaration highlighted the colonists’ tenacity in achieving their independence. By asserting themselves as an independent nation, the American colonists were capable of finalizing a legitimate coalition with the French government. Therefore, they achieve their cooperation in the war against the Great Britain. The British Imperial policies had for a long time oppressed the North American colonists, especially when it came to issues relating to taxation and frontier policy. Despite protests on these British policie s, Great Britain did nothing to change the situation; instead, this resulted in the closure of the port of Boston, along with the declaration of martial law in Massachusetts. Apart from that, the colonial government propelled representatives to a Continental Congress so as to synchronize a colonial ban on British goods. As a result of this, when war began between the British forces and American colonists in Massachusetts, the Continental C

Globalization for the Arab Countries Essay Example | Topics and Well Written Essays - 3500 words

Globalization for the Arab Countries - Essay Example Then in 1973, "King Faisal of Saudi Arabia cuts off his country's oil exports to the United States, triggering an oil crisis, long lines at the gas pumps and a recession." (Newton, p 53) Globalization is typically defined as a shift from internal local human societies (including financial, politics and religions) to linking distant communities of people and levels of industry, expanding them across regions and continents - in other words removing boundaries from the world. Globalization can reduce the deficiencies of third world countries with technological advances and with equal allocation of resources. An advantage to globalization is the lowering of trade barriers, for example, the reduction of export tariffs to the developing countries charged by industrialized nations. The lowering of the trade barriers then allow the developing countries to also move towards industrialization with the realized gains. Globalization is also said to liberalize countries with less than democratic political processes, for example, the member countries of the Gulf Cooperation Council. Organization according to the theory of globalization One might argue that the GCC is a regional rather than a global organization, but they formed together because of globalization. They wish to base their common goal on the creed of Islam, believing they have a common destiny. However, it is notable that Yemen, Jordan, Iraq and Iran are not included in the regional organization. Saudi Arabia was the primary in setting up the Gulf Cooperation Council in 1981. Other members are Bahrain, Kuwait, Oman, Qatar and the United Arab Emirates (UAE). The Gulf Cooperation Council aims to coordinate resistance to outside intervention in the Gulf. Progress towards economic integration has been slow during the 1980s economic downturn in the region. The presidency of the Gulf Cooperation Council rotates yearly among members. Council headquarters are in Riyadh, Saudi Arabia. The Gulf Cooperation Council was initially formed in response to the out break of the Iran-Iraq war. ("Gulf Cooperation Council - GCC.") During that time and after the 1973 Oil Em bargoes it has been estimated that the population of the GCC is about 35 percent expatriates from the surrounding countries. (IOM, LAS 2004). The practice of globalization theory will lead countries to gain of knowledge even if the theory turns out wrong for them. It can also be used to rule out non-working solutions to diagnose and treat economic events. Liberalism of culture, religion, language by GCC Liberalism ('liberate') is opening up the local cultures, religions and languages (internal human societies) to compatibility with global cultures, religions and languages (distant across regions and even continents). In fact, one might say that liberalism wants to synthesize all of the local areas of

How the Declaration of Independence was accepted in America and Europe Essay

How the Declaration of Independence was accepted in America and Europe - Essay Example American Revolutionary War was the last part of the political American Revolution, so it was expected that the Great Britain would offer its colonies their rights; unfortunately, the colonists had refuted the civil liberties of the Parliament of Great Britain in ruling them with no representation. In the mid 1770s, revolutionaries were in charge of all of the thirteen colonial governments. They established the Second Continental Congress, while at the same time forming a Continental Army. Formal requests to the King to intervene on behalf of the colonial governments were ignored; rather, the outcome was the Congress declaring the colonial governments as traitors, which led to rebellion by the state in the following year. This led to Americans taking action and proclaiming themselves a new independent nation. They asserted jurisdiction and declined any obligation with the British rule. Later on in 1770, the Continentals incarcerated a British army, which resulted in France joining the war and supporting the Americans. Early the following year, the military had empowered with Britain, which resulted in Spain and Dutch Republic joining forces with Britain as French allies. During the course of the war, the British had utilized their naval power in taking over, as well as inhabiting the coastal cities. They had also gained control over the countryside where most of the occupants were avoiding them due to their comparatively small land army. The involvement of France was significant, since in early 1980s, there was a victory in Chesapeake which led to the surrendering of the second British army in Yorktown. Later on there was the signing of the Treaty of Paris that acknowledged the supremacy of the United States over a number of territories (Vigil 23). Effects of the Declaration of Independence on Revolutionary War Declaration of Independence had a number of effects on the Revolutionary War, some of which were negative, as well as positive. All the stakeholders invo lved in both the signing of this treaty and the revolutionary war either suffered or gained as a result. These impacts were tremendous, since the expectations of the Great Britain were completely diminished, while at the same time their colonies gained independence. By giving out the Declaration of Independence, which was accepted by the Continental Congress, the thirteen American colonies totally damaged their political connections with the Great Britain, since the Declaration highlighted the colonists’ tenacity in achieving their independence. By asserting themselves as an independent nation, the American colonists were capable of finalizing a legitimate coalition with the French government. Therefore, they achieve their cooperation in the war against the Great Britain. The British Imperial policies had for a long time oppressed the North American colonists, especially when it came to issues relating to taxation and frontier policy. Despite protests on these British policie s, Great Britain did nothing to change the situation; instead, this resulted in the closure of the port of Boston, along with the declaration of martial law in Massachusetts. Apart from that, the colonial government propelled representatives to a Continental Congress so as to synchronize a colonial ban on British goods. As a result of this, when war began between the British forces and American colonists in Massachusetts, the Continental C

Journal reflective Essay Example | Topics and Well Written Essays - 1000 words

Journal reflective - Essay Example Conceptually, these two aspects have brought a revolutionary paradigm in marketing that mainly focuses on having and taking care of the customers rather than merely attracting them. Notably, though, is the importance of these two elements in business today with respect to the customers and the progress of the organization in context. Delineating from their generality, value concept, and relationship marketing have several other constituents tied to them. Besides, myriad theories combine to link, separate and contextualize the value concept and relationship marketing to the prevailing business environment. Within the value concept, for instance, is the customer-perceived value, mathematically defined as the perceived benefits divided by the perceived sacrifice.3 The sacrifices, in this case, are the costs the customer has to incur during purchase such as purchase price and installation costs among others. To sum up about the value concept, it is very critical for any company aiming to launch competitive values to the clients to carefully analyze and understand the needs of the clients.4 It is the riskiest part of the value concept since the lack of such understanding may dilute customer loyalty. It may be a total waste of resources, and cause a ripple effect of not meeting the objectives of the company. In genera l, the value concept is directly proportional to relationship marketing.5 Arguably, reading this article is not only important to anyone aiming to start a business, but also to the established companies. Clearly, the impact of such reflection on professional learning and professional marketing skills cannot be overemphasized. As already asserted above, the reflection has a direct relationship with both professional learning and the real business environment. For one, it is through the reflection that a learner