Thesis Proposal Social Media Marketing Plan for Loop

Social Media Marketing Plan for Loop - Thesis Proposal Example thesis proposal for e-marketing plan about Loop, World’s first mobile wallet that links cards, and provides competitive analysis and feasibility study about its e-marketing targets. Situation analysis is one of the most essential components of en e-marketing plan. It provides a comprehensive overview of a company’s current situation related to marketing activities and it can help the firm identify and focus on the key variables in terms of revenues, profitability, competition and performance (Smith and Taylor, 2004). Internal and external environmental analysis with help of tools such as SWOT will be used for conducting environmental scanning of Loop’s e-marketing activities. Loop, a recent project developed by Will Graylin and George Wallner, will be an amazing experience for all customers worldwide as they can store and organize all their cards on their Smartphone to be used in retail and other major outlets. Loop is going to pioneer linking of cards to Smartphone for customers’ shopping purposes. Using e-marketing strategies for promoting it worldwide will certainly open greater opportunities of wider marketing. The SWOT and environmental analysis of Loop will focus strengths and opportunities including focus on value creation, customer relationship, wider opportunity of global market, innovation and R&D advantages, growing trends of using cards in stores and people’s perception about safety and security of cards etc. The analysis will also focus on weaknesses and threats such as shopper’s acceptance of linking with Loop, storage and transmission capacities in Smartphone, alliance with mobile Smartphone companies, hacking and spy-ware etc. The main reason why e-marketing continues to create newer opportunities for marketing success is because it transforms marketing strategies to create more customer value through effective segmentation, targeting and positioning and creates exchanges that satisfy consumers’ requirements (Gay, Charlesworth and